How to Build Awesome Lead Generation Strategies in 2023

Businesses need high-quality leads to grow. Generating these opportunities is a top challenge for large and small companies alike.

Although lead generation is a significant growth driver, getting them can be a bit of a challenge. Should you focus your efforts on a specific area? What techniques work well for your company, and which ones should you avoid?

Lead Generation Tactics That Take a Business to the Next Level

When you develop a healthy lead-gen pipeline, this resource’s benefits can help companies grow by leaps and bounds. Here’s how you can build some awesome strategies in 2023.

Strategy #1: Create Offers for Each Pipeline Stage

Imagine that you’ve walked into a bakery knowing that you want to purchase a dozen doughnuts. You haven’t decided on the kind you want, so the person behind the counter asks a question. “What are you looking for today?”

You answer, “I need a dozen doughnuts.”

After a couple of questions about the kind you like and your budget, the bakery employee presents you with three choices. Each has pros and cons to consider, so you’ll be debating on which solves your doughnut needs the best.

Are you likely to buy something?

Now imagine that you walk into the same bakery looking for bagels. “Thanks for stopping in,” the employee says. “How can we help you?”

Now imagine that you walk into the same bakery looking for bagels. “Thanks for stopping in,” the employee says. “How can we help you?”

How likely are you to buy something in that scenario?

Proper lead generation creates tailored offers for visitors at each stage of the buying spectrum. It helps to know where they are in that process to ensure your strategy makes sense.

  • Unaware. You’ll need to educate, entertain, and demonstrate value.
  • Problem Awareness. This stage requires introducing your product’s benefits while stressing the pain points to start the relationship-building process.
  • Solution Evidence. Prove that your product or service delivers the best results.
  • Reinforcement. Show the customer the benefits, then expand on that concept to create a personalized interaction.
  • Ready to Buy. Get these consumers past their final obstacle by introducing a special offer.

By approaching people where they are, you’re more likely to turn them into promising leads.

Strategy #2: Consumer Segmentation

Customer segmentation is an essential strategy for all lead generation efforts today. This approach allows a business to tailor its offers to appeal directly to each demographic group through personalized messaging.

Your brand can take a nurturing approach when you incorporate digital marketing tactics into this strategy. It lets you focus on specific areas subscribers want to learn about when interacting with your business or identity.

B2B and B2C relationships work the same way in this strategy. By identifying the customer journey and pain points, you can show how your results are a worthy investment.

Strategy #3: Pop-Up Boxes

Let’s all agree that interruptive marketing is annoying. It is also done with a purpose! When you get someone’s attention with one specific message, the lead nurturing from that brief moment can grow into something bigger.

Conversions often come through pop-up boxes. Sumo discovered this lead generation strategy has a conversion rate average of 3%. They also found examples that were above 50% in their research.

You can use different pop-up triggers to show at a perfect moment. That includes visitor behaviors, whether they’re interested in Salesforce or finding a puppy.

Once you show these sales leads that you can adapt to their circumstances, they’ll be more likely to keep giving your company chances to deliver.

Strategy #4: Education and Awareness

When something is truly free, it is difficult to resist the offer. That’s how loss leaders turn into conversions on a grander scale.

For example, send emails that contain valuable content if you want more subscribers. A regular publishing calendar will let consumers know what to expect, allowing you to stay engaged with your qualified leads.

Here are some other content marketing strategies that work in this category to deliver more lead-gen results.

  • Webinars. These online events allow your business to control the narrative. The information is delivered to a select group of leads, allowing you to provide audio and video confirmation of your value proposition.
  • Social Media. A presence on platforms like LinkedIn enables businesses to interact with consumers in one-on-one conversations. You can prove your expertise while developing additional routes for visitor sales journeys.
  • Demand Generation. This option is a data-driven program that leverages inbound information to drive more interest and awareness throughout the entire visitor lifecycle.

The goal is to match specific, value-packed content with users who need immediate solutions. When you find that partnership, the lead generation efforts are more likely to be successful.

Strategy #5: Contests and Giveaways

Many people are motivated by competition. The individuals in your lead generation efforts fueled by this environment provide three quick facts about themselves.

  • Competition provides an avenue that satisfies an internal need to win.
  • It provides a reason or an opportunity to increase their individual performance.
  • There is a motivating factor that offers the chance to produce a greater effort.

Contests and giveaways appeal to the competitive side. An irresistible incentive can attract multiple leads!

It helps to share the details of your offer on social media, your website, and other online channels. You can even invite interactions by requesting comments or asking questions so that new subscribers can respond with thoughts and ideas.

Strategy #6: Lead Scoring

Predictive lead scoring uses algorithms to process information about potential consumers. This work used to be completed manually, which took significant time to complete.

This strategy looks at everything you know about visitors from an existing database, such as a CRM. It determines the most crucial information, complements it with other resources (such as on-page behavior), and accurately predicts which people are likely to complete transactions.

As more leads turn into customers, this option becomes more robust because it learns what each person has in common with the others. That means a business can also see the similarities in those who abandon their purchases.

This predictive approach does have a few advantages and disadvantages to consider.

Pros of Lead ScoringCons of Lead Scoring
It allows a business to save time processing information because the algorithm does this work.It relies heavily on a CRM or an existing database to provide useful information about leads.
This strategy can boost the accuracy and quality of your lead-gen scoring efforts with different weights and rules.The information it produces is still subjective because humans design the guidelines it follows for scoring leads.
It creates improvements based on the various traits found in a company’s hot leads.It will not account for web visitors that aren’t already known.

When a company combines this option with buyer intent scoring, less guesswork is needed to produce actionable results.

Strategy #7: A/B Testing

What do you see when you first look at a website page? If you operate a heat map tool, you’ll have that information.

Do you know if one message resounds better with your hot leads than another? Is there an image that people love or hate when they visit your site?

The only want to tell if a landing page change helps or hurts your website is by using this lead generation strategy. It allows you to compare two specific designs to see if one is better than the other.

These tips will help you implement this lead-gen strategy more effectively.

  • Focus on what your audience needs. That process starts by asking questions and listening to all the answers.
  • Stop the guesswork. A/B testing is at its most effective when there are zero assumptions involved.
  • Narrow your list to the most relevant tests that could encourage movement through your sales funnels. It often helps to start with social proof, button CTAs, and headline value propositions.
  • Define what it means to be successful. Without key performance indicators and metrics, you’ll have no way of knowing if this investment is delivering its expected ROI.

One of this strategy’s most overlooked steps is to document each test’s results. This effort prevents repetitive efforts while helping to educate everyone involved. Once a library of reports is available, you’ll have valuable info to use for new posts and pages.

Are You Ready to Start Generating Leads for Your Business in 2023?

It makes sense to outsource your company’s lead generation needs when you’re already juggling multiple responsibilities. At Loop Contact Solutions, you’ll discover that our methodologies work to transform even cold leads into qualified appointments.

Our goal is to expand your pipeline to ensure interested parties aren’t ignored by your brand. We can contact your lead lists, answer live inbound calls, and respond to social messages.

Today’s consumer wants more customization and individualization. We offer that solution – and much more! Reach out at your convenience to discuss your lead-gen needs, and one of our friendly representatives will be in touch soon.