Call center for SaaS

Take your business to the next level with Loop’s world class call center for SaaS

SaaS businesses come in all shapes and sizes — from new start-ups to large established businesses. Your call center needs to be flexible enough to grow with your business while providing world class customer support, high-performance sales, effective retention, and powerful cross selling/upselling.

We can do all this for you at Loop Contact Solutions. We can build, launch, and manage a scalable call center that fits your needs and your budget

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Industry Hurdles: Problems facing SaaS businesses

There are two main types of SaaS businesses, B2C (Business to Consumer) and B2B (Business to Business). Some examples of SaaS B2C are applications such as Netflix, Spotify, Dropbox, Microsoft 360 Home Office, and Wix. Examples of SaaS B2B products are Salesforce, Ring Central, Twilio, Zendesk, or Square. Regardless of whether the SaaS company is B2C or B2B, they often will face similar problems.

Increasing Customer Acquisition

As with any business, your profits depend on bringing new customers into the fold. Most likely, you use marketing strategies like this two-step process:

First, you use marketing campaigns to generate traffic/leads using any number of channels:

 

  • Google SEO
  • Referring websites
  • Paid Google ads
  • Webinars
  • Email marketing
  • Affiliate leads
  • Cold calls
  • And more

Then, you convert those leads into trial or fully paid subscriptions using strategies such as:

  • Online forms
  • Web chats
  • Free trial sign ups
  • Paid trial sign ups
  • New customers subscriptions
  • Inbound calls

When your marketing is successful and customers sign on, pay, and start using your service immediately, that’s great. You don’t need a call center for those people. You need a call center with knowledgeable agents for the people who have seen your marketing, are interested, but not yet convinced to buy. These people have questions, they have concerns, maybe they want a demo or sample, perhaps they’re angling for a discount. This is where we come in. Our agents can provide you with personable, multiskilled agents who can talk to your leads (across multiple channels) and convince them to subscribe.

Trial Membership Challenges

The idea behind a trial membership is to get the customer to use the service, enjoy it, experience a value from it, and determine if that value is enough to sign up beyond the trial.

There are two challenges with the trial membership. In some cases, the customer signed up for the trial and didn’t use the product/service. Perhaps they were too busy, it was too complicated, they were discouraged, etc. In this case, the agent can connect with the trial member help them overcome their obstacles, encourage them to use their trial, and follow up to persuade trials to purchase a full membership.

Other times, the customer DID use the trial membership, but it didn’t work for their needs. There are a number of reasons this could happen:

 

  1. Maybe the customer had unrealistic expectations and anticipated the product/service to perform unattainable miracles. In cases like this, our agents can help the customer readjust their expectations to what the product/service actually can do for them and explain the benefits to their business.
  2. The product or service was not used properly or had technical problems. In this case, the agent can assist the customer to fix any issues or coach them on product usage so they can see the benefit of the product.
  3. The product may not have been the right fit. This doesn’t happen as often, but when it does, we can use that opportunity to cross sell the customer into another product that fits their needs better.
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Our agents will follow up with trial memberships to make sure customers are satisfied with the product and convince them to convert into a fully paid subscription.

Avoid These Additional Common Call Center Pitfalls

1) Unanswered calls

If your call center closes at 6:00 EST, that’s 3:00 in the afternoon in California. Anyone unavailable during business hours — whether they call you or you call them — will be missed. All those sales will be missed too.

2) Uninformed agents

You can tell when an agent doesn’t know what they’re doing — which is usually the fault of bad management. Customers get angry, the company looks like trash, and the agent takes longer on the call, which costs more since agents are paid by the hour.

3) Losing out on sales from your marketing

Many companies lose 25% – 40% of inbound sales from callers who saw the marketing but aren’t convinced. A simple order taker won’t close the deal. These are complex sales. Callers have questions and concerns; they need to be persuaded.

4) Missing out on cross sell and upsell opportunities

New customers are extremely receptive to cross sells/upsells. So if you’re not taking advantage of this, you’re leaving money on the table — especially premium products. This is a great way to grow your business enormously.

5) Poor customer service

Unhappy customers leave. Happy customers stay, renew, buy more. The secret? Use a call center that provides quality support, proactively identifies problems, and fixes them. Do that and cancels will go down while sales go up.

6) Not saving cancellations

Unhappy customers leave. Happy customers stay, renew, buy more. The secret? Use a call center that provides quality support, proactively identifies problems, and fixes them. Do that and cancels will go down while sales go up.

7) Payment problems

It’s madness to lose customers over credit card declines or other payment problems. It usually just takes a call to resolve the issue or convince your customer to continue their subscription.

How can Loop Contact Solutions help your financial publication business thrive?

  1. Customer support: We build loyalty by giving each customer world class treatment
  2. Sales: Our agents will continuously expand your customer base through subscriber acquisition, cross selling, and upselling
  3. Retention: keep current customers, win back expires, save cancels, and retain failed autorenewals.

Provide 24/7 world class customer support

For customer service issues, our agents will:

 

  • Answer calls, emails, and live chats quickly
  • Ensure requests/problems are resolved immediately and with empathy
  • Assist new customers having problems accessing their subscription
  • Be available during hours that are convenient to the customer
  • Reignite appeal for subscribers who are losing interest in a product

Grow your sales and increase your customer base

To expand your customer base and enhance sales, we will:

 

  • Increase conversion rates on inbound calls from marketing campaigns
  • Make outbound calls to prospective customer leads
  • Follow up on incomplete order forms and trial subscriptions
  • Bring in new customers from outbound calls to leads and live sales chats
  • Cross sell new customers to other product and service offerings

Capitalizing on Cross Sells and Upsells

Inbound calls (customer service, purchases, and onboarding) create opportunities to cross sell and upsell. Outbound campaigns to active customers are also great ways to cross sell and upsell. We can often get a 10% to 15% (or more) conversion from customers we speak to. There are several angles our agent can take:

 

  • Renewal-at-birth to new subscribers: encourage new subscribers to renew their subscriptions right away or sign on for longer-term/lifetime subscriptions;
  • Cross-sell-at-birth/cross sell to longer-term subscribers: convince customers to add another subscription/product/service at the same cost;
  • Cross sell premium products and services: encourage low-priced and premium subscribers to buy premium products;
  • Upsell premium/high-priced products/services to active low-priced subscribers who never purchased a premium product before — this is the Holy Grail of cross selling.

 

Cross selling and upselling have a double benefit: 1) Most importantly, it brings in revenue;
2) By introducing other products and services through cross sells/upsells, active customers may enjoy an expanded interest in your products.

Win Back 20% of Autorenewal/credit card Failures

According to Forbes, American credit cards expire about every 4 years. That means that about a quarter of your autorenewal customers are at risk of failure. If there is a major security breach like there was with Target or Sony PlayStation a few years ago, the number of cards going out of circulation can be significantly higher — as millions of cards are canceled as a result of the hack. This doesn’t include lost, stolen, cancelled, over-the-limit, and fraud alert cards. Altogether, this is a lot of potentially failed autorenewals, and a lot of money left on the table.

We are experts when it comes to convincing your customers to renew — even if they were not planning to. Our agents can usually retain 20% or more failed autorenewals when speaking to the customer — which can usually more than cover the cost of this service, and then some.

Prevent Cancellations

Most businesses see 15% to 20% cancellations annually. There are many different reasons for cancelling (not just cost), so we train agents to identify the reason for cancellation, find a solution to the problem, and provide an incentive to retain the customer.

We do the same thing for cancellations that come through email and website channels. Since these vehicles don’t allow the opportunity for a dialogue between the agent and customer, we follow up each request with a phone call.

We will communicate with customers through the channels they prefer

Our agents are multiskilled, so they can flow effortlessly across channels to maximize their productivity.

 

  • Phone
  • Email
  • Live chat
  • Social media (Facebook, Instagram, TikTok, You Tube)

We prepare agents for high-volume calls/emails/chats during

  • Major Holidays including Thanksgiving, Black Friday, Father’s Day, Mother’s Day, Christmas, and New Year’s Eve/Day
  • During successful large-scale marketing campaigns
  • Retention strategies, tactics, scripts, offers, and rebuttals
  • Unusually high numbers of cancellations, refunds, or product returns that need to be addressed with calls
  • Technology problems affecting multiple subscribers

We will build a customized, high-performance team of experts for your business

A seasoned call center expert is dedicated to your account. We make sure they will spend at least a solid week intensely studying your business, customers, products, marketing, sales, and technology.

We also provide a series of “train the trainer” sessions using Zoom video so you can easily transition knowledge from your expert to our expert. We use this material to create …

 

  • Customized sales and retention We provide you with strategies, tactics, scripts, offers, and rebuttals.
  • End-to-end support processes Call flows, lists of customer requests plus the correct step-by-step process to resolve each, as well as a complete knowledge base about your services and processes.
  • Detailed step-by-step processes This includes screenshots for any technology plus a variety of scenarios including sales calls, cancellation requests, customer service contacts, etc.
  • Formal agent training program Educate agents about your products, services, customer profile, customer service programs, salesmanship, retention methods, and quality assurance.
  • Quality Assurance Program guidelines, score cards, performance management reviews, performance management processes, and more

CASE STUDIES

See how leading organizations across all industries rely on Loop to create world-class customer support.

See how OneBlade transformed its backlogged customer service center into a high-performance asset with Loop’s elite support team.

What our clients have to say

Call center services for SaaS companies

We provide inbound and outbound call center services with highly trained, dedicated agents, through phone, email, live chat, and social media

  • World class customer service
  • Inbound phone sales
  • Outbound phone sales
  • Cross selling
  • Upselling
  • Premium, high priced publication sales
  • Early renewals and upgrades
  • Saving cancels and refunds
  • Outbound phone saves to customers who cancel via email or in the membership area
  • Outbound calls to save failed subscription autorenewals
  • Winback former customers and expires

What you get

Specialist Sales, Support and Retention Call Center

Founder Jesse Rosenthal and Loop’s Senior Leadership team have decades of experience helping many of America’s biggest brands to build and run world-class support services and high-performance sales and retention campaigns.

Specialized solutions and services

We have studied the customer journey of various businesses and learned their pain points and opportunities. From that, we’ve developed 4 solutions and 13 services that increase acquisition, retention and deliver cross-sells and upsellsat key points throughout the customer journey. Our services are customized for each client, enabling us to start up new high-functioning call center services quickly.

Strategic planning and process creation

We create and customize processes for each product we will sell and support. We also plan for every communication channel, whether inbound or outbound. These are then cascaded to our agent teams via an in-depth formal training program.

  • Sales and retention services – we create strategies, tactics, offers, and more;
  • Customer support services – we create end-to-end processes, a knowledge base, call flows, quality assurance programs, and more.

Fully utilized agents who can do phone and email, or sales and support

Each agent is trained separately for each of your products and services to be able to handle both sales and support, whether inbound or outbound. We maximize agent productivity by letting them switch from inbound sales calls to email support, outbound phone to inbound sales and customer servicesand more, as needed. We do this while maintaining the highest standards in all channels and service types.

Premium management, support, and frontline agents

Our headquarters are in the center of talent in the Philippines. We select and nurture the best talents to help our clients grow. We go beyond skill and also look at compatibility. A team will be assigned to become your brand ambassadors who will know your product or service inside out. Aside from a strict 4-layer screening process, we conduct monthly refresher training programs to ensure they’re in tip-top shape while representing your brand. Our dedicated HR team knows how to pick the top market agents who have great potential. Our Operations team will train them to become top-performing agents, delivering world-class customer service and exceptional sales results.

Save money and scale your business

We give you the right number of dedicated, skilled, trained agents for your business without overstaffing (and overspending). When you add new products, websites, marketing campaigns, and customers, we expand our scope, learn about the changes, update your processes, and train the agents. As your business’ phone, email, and chat needs grow, we add agents. If you need to scale back, we can do that too.

Project launch team of senior sales and support experts

You will get a seasoned call center operations sales or support manager with extensive experience in launching new services. We will immerse ourselves in your business, build and launch your new service, and manage the team as performance ramps up, to reliably achieve great results.

All-inclusive

We provide fully managed call center serviceswith your goals in mind. We can use your existing processes and/or create new ones for you based on your needs. We are flexible enough to help you scale your business faster.

Certifications

Our numbers

25%

Cross sells on inbound order calls minimum

25%

Cancels saved minimum

35%

Failed renewals recovered minimum

150%

Minimum ROI for sales services

1000%

Upfront monthly ROI record

50%

Savings using Loop

95%

Quality Assurance Score

8%

Average handle time on complex support calls

90%

Minimum inbound phone sales conversion rates

17%

Complex customer service emails per agent per hour

Why Loop?

As a full-service call center, we create high performance sales, customer service, technical support, and retention teams to handle everything you need — from inbound and outbound phone calls to email support to live chat. Our agents, processes, and technology are optimized to help you achieve your business goals.

How it works

It’s easy to get started. No long-term contract required. At our first meeting, we will discuss your needs/goals and offer a proposal with a customized plan of how to deliver high-performance call center support and results. Then, we will agree to a simple trial run using flexible terms and schedule a time to discuss your business and call center expectations.

After that, we will:

 

  • Immerse ourselves in your business and learn everything about your products/services, marketing, technology, website, business, and (if you already have it in place) your current call center.
  • Based on this information, we will build the call center service including end to end processes, sales strategies, knowledge base, and a Quality Assurance Program.
  • Train your call center team, focusing both on class learning and live practice sessions. (Hiring has been ongoing during the first two phases by our dedicated recruitment team.)

Finally, we will go live with the small-scale trial. Once the results and quality are proven, we will ramp up service to full scale to achieve your goals. But it doesn’t end there. We will continually work to expand areas of support and sales to help your business grow. We will also manage/improve your service over time and keep up to date on all changes.

Try us for 90 days and see real tangible results before you make your decision

Talk to an expert!

Thinking about outsourcing? Send in this form and we’ll set up a call right away.

111 Paseo de Roxas Ave Makati,
Metro Manila,
1229 Philippines

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FREQUENTLY ASKED QUESTIONS

Why should I outsource my customer service?

To have a successful business, responsibilities must be delegated to the people who can perform the task best. We have decades of experience in customer support. We have knowledgeable, experienced agents who will provide your customers with world class service. That way, you don’t have to worry about that part of the business and can focus on the parts that do need your attention.

There is no single price point because each business has different needs, that is why our services are customized for each company. But our clients can expect superior quality at a very affordable price — with lots of room for scaling up or down. Contact us for a personalized proposal

Not at all. We work with companies of all sizes, across multiple industries. Even small businesses just starting out that hire an agent or two may increase to needing 10, 20, 50, 100 (or more) agents. Our goal is to grow your company exponentially through our world class customer treatment, sales, retention, and renewal services.

We will work with you to understand your needs and goals, then develop a plan to meet those objectives. We will first conduct small-scale test runs so you have an opportunity to see our agents and services in action. If you are dissatisfied with our performance at any time, you can cancel. But we think that is unlikely: our clients often reach their ROI upfront because we constantly monitor and improve our services so that your company reaches its goals faster.

We understand the value of loyal customers who return again and again to purchase your products/services. That is why we do everything in our power to grow your customer base, keep your current customers happy, and convince cancellations to stay on board.